More charming accommodation and enhanced services with Rusticae
3 December, 2025The new expansion phase of the Rusticae network of charming establishments, following the entry of the Barceló Group, will have a direct impact on the end customer, thanks to a broader range of boutique and rural accommodation in Spain and Portugal, with reinforced quality standards and improved services. The company plans to incorporate 300 new establishments, which will make it possible to diversify options for those seeking personalised experiences, local environments and warm hospitality.
The technological and distribution boost resulting from the alliance with Barceló will increase the visibility of the accommodation and make it easier for travellers to access properties selected according to criteria of authenticity, sustainability and excellence in service. For guests, this translates into a broader, more carefully curated portfolio, capable of competing in facilities, commercialisation and service with the large chains without losing its independent essence.
The establishments joining the Rusticae seal will, according to the company, offer verified standards through audits and mystery guests, as well as an experience focused on detail and designed for a high‑spending, national and international audience. The planned growth consolidates a more robust boutique offering with homogeneous guarantees for the end user.