Real Madrid’s stadium, a new immersive Christmas setting
3 December, 2025The Santiago Bernabéu stadium is adding a proposal that reinforces its role as a leisure space beyond football: MAVIDAD Bernabéu, an immersive experience that from 24 to 31 December turns the venue into a magical village designed for family audiences. The initiative combines lighting, fantastical storytelling and themed areas that allow visitors to explore different settings focused on Christmas tradition.
The core of the project is the MAVIX Universe, creatures presented as snowflakes that accompany visitors through settings where gastronomy, entertainment and sensory spaces come together. One of the most striking features is the largest Christmas bauble in the world, located in the Plaza de los Sueños and conceived as the visual icon of the route.
The proposal also includes the Gallery of Flakes, with Christmas specialities and unique pieces, and the Park of Eternal Snows, an area focused on play and skills for children and adults. With this concept, the Bernabéu consolidates its transformation into a place for “magical and epic moments”, broadening its tourist appeal and offering travellers a unique festive experience in the very heart of Madrid.