Hotels VIVA consolidates its commitment to sports tourism at Mallorca 312

For the company, the takeaway goes beyond the event “peak” and focuses on what remains: brand visibility, accumulated expertise, and a product that turns a sports stay into a complete experience for both participants and their companions. With its hotel portfolio now fully operational in key locations across the island, and a range designed for different profiles (family, active, relaxation and rural), Hotels VIVA aims to ensure that sports tourism is not just a seasonal highlight, but a stable driver of quality and off-season demand.

In cycling, the hotel is part of the experience: rest, schedules, nutrition, logistics and recovery matter just as much as the route itself. In this context, VIVA Blue & Spa has proven to be an effective operational base thanks to its location in Playa de Muro, its facilities and services aligned with cyclists’ needs, and a team accustomed to managing stays with highly structured routines.

This aparthotel stands out for its premium facilities, Selection Club services, and a semi-Olympic outdoor swimming pool. It also features a giant inflatable bubble (Wet Bubble) in the main pool, designed to maximise fun and water-based enjoyment for all guests.

With the season now fully underway, Hotels VIVA has all its properties in Mallorca open, strengthening its presence in key areas in the north and north-east of the island. A significant part of its offering is concentrated in the Bay of Alcudia—with options tailored to different travel profiles—and is complemented by properties in Cala Mesquida and a rural hotel in Capdepera. This allows the company to develop a broader commercial strategy throughout spring and early summer.

This active portfolio combines holiday hotels for families, more activity-focused options, and properties centred on relaxation (including adults-only concepts), as well as a rural alternative offering added value in terms of setting and authenticity. In a calendar where cycling tourism and major events drive mid-season stays, this diversity makes it easier to attract both travellers motivated by sport and those who extend their stay to discover Mallorca at a more relaxed pace.

Mallorca 312 acts as a showcase, but Hotels VIVA’s strategy goes further: to position Mallorca as a “ready for training” destination in spring and autumn, and to maintain a consistent offering for active tourism. Within this approach, events generate attention, but the commercial objective is sustained flow: groups, repeat stays and bookings driven by the product itself (location, services, staff expertise) and by the island’s reputation as a cycling destination.

From a business perspective, the combination of a major event and a well-prepared hotel reduces friction in the sales process. Cycling guests seek reliability, logistical ease and accommodation that understands their needs. Hotels VIVA builds on this operational promise to strengthen its positioning and turn one-off demand into repeat business and recommendations.

Within this framework, Hotels VIVA sees its role as contributing infrastructure and professionalisation to a growing destination product: accommodation capable of absorbing demand peaks, maintaining consistent standards, and offering services tailored both to athletes and their companions.

Alongside its sports positioning, Hotels VIVA also links its model to operational sustainability: energy efficiency, responsible water use, waste reduction and circularity plans. In an island destination like Mallorca, this is not an “extra” but a competitive requirement—optimising resources, planning investments in low season, and maintaining a model aligned with the territory’s specific characteristics.

This combination—an offering tailored to sports tourism, a diversified hotel portfolio, and efficient management—is what the company aims to highlight following Mallorca 312: the event as a short-term demand driver, and Hotels VIVA as the hotel partner that makes the experience easier, more comfortable and more consistent for active travellers and their companions.