Caramelo Hotels starts the season with new openings in the Balearics

Through these latest developments, the young lifestyle brand by Globales Hotels continues to strengthen its position within the lifestyle hospitality segment, championing distinctive experiences and a unique identity shaped by design, wellness and a deep connection to the Mediterranean surroundings.

A new flavour arrives in Mallorca: Caramelo Calviá Beach opens

The season’s main new addition is the opening of Caramelo Calviá Beach. After operating under Globales and Cooks Club in previous years, the hotel now joins the Caramelo universe as part of the brand’s expansion into well-established holiday destinations.

Located just a few steps from Magaluf beach, the hotel reinterprets the traditional holiday experience through the unmistakable lens of the Caramelo brand. The concept combines spaces designed for socialising, a wellness-focused activity programme and a food and beverage offering tailored to every moment of the day.

Think spacious lounges, sea-view terraces, Mediterranean soul and sun-drenched days. From slow breakfasts to sunset cocktails, every detail has been designed to awaken the senses with a generous touch of Caramelo, inviting guests to slow down and savour life’s simple pleasures.

Whether guests are looking to unwind or explore, Caramelo Calviá Beach blends relaxed elegance with the rhythm of the sea. Among its standout facilities are a fully equipped gym and an extensive programme of included fitness activities, featuring yoga, pilates, functional training and aquagym sessions, all designed to balance body and mind during the holiday experience.

With this opening, Caramelo Hotels — which already operates Caramelo Palma Beach in the island’s capital — expands its footprint in Mallorca and further reinforces its growth strategy across some of the country’s leading tourism destinations.

Reopening in Menorca: Caramelo Marina Cala’n Bosch

At the same time, Caramelo Marina Cala’n Bosch begins its second season following its launch last year, consolidating its position as one of the brand’s most distinctive concepts in Menorca.

Located in the Cala’n Bosch area, the hotel maintains a positioning centred on relaxation and escapism, in keeping with the character of the destination itself. The guest experience focuses on a slower pace of stay, with particular attention paid to the spaces, the overall atmosphere and the hotel’s integration with its natural surroundings.

A strategy built around experience and brand identity

With these two developments, Caramelo Hotels continues to shape a model rooted in experiences with a strong sense of identity, moving beyond the traditional concept of accommodation.

The company remains committed to a transversal concept that combines design, curated music programming and dynamic social spaces, adapting to the unique personality of each destination. In this respect, Mallorca and Menorca represent two complementary expressions of the brand’s strategy: one centred on social energy and vibrancy, the other on experiential relaxation and disconnection.

Looking ahead to the season

As the 2026 season begins, Caramelo Hotels enters the year with a stronger structure and a clearly defined proposition within the holiday lifestyle segment.

The opening of Caramelo Calviá Beach and the consolidation of Caramelo Marina Cala’n Bosch reflect a selective growth strategy focused on repositioning potential and key Mediterranean destinations.

Through this approach, the company continues to move forward with its ambition of building a coherent portfolio of personality-driven experiences, designed to respond to the evolving expectations of today’s travellers.