Destination expertise: Jumbo’s key to leadership in sun and beach tourism

This evolution requires an in-depth understanding of the specific characteristics of each market, as factors such as the length of the season, the hotel offering, flight connections and visitor profiles directly influence the design and marketing of tourism products. This expertise lies at the heart of Jumbo’s business model. With nearly fifty years’ experience, the company operates in the leading holiday destinations across Europe, Africa and the Americas, offering DMC services and a new online distribution tool for package holidays.

Its approach is based on a local structure capable of coordinating all the services involved in a trip.

Accommodation, transfers, excursions, assistance and multilingual support are coordinated locally at the destination, enabling direct control over operations and allowing the company to respond quickly to any needs that may arise.

This local presence also facilitates a close and ongoing relationship with hotels, transport companies and activity providers. First-hand knowledge of each market makes it possible to select the most suitable services, anticipate changes in demand and adapt the product to different customer profiles.

Spain occupies a strategic position. With over 20 years of experience in destinations such as the Balearic Islands, the Canary Islands, Catalonia, Andalusia and the Valencian Community, the company has developed a solid operational structure that enables it to meet the diverse needs of the sun and beach tourism market. In 2024 alone, it handled more than 1.8 million services, a figure that reflects both the scale of its operations and the trust placed in it by agencies and tour operators.

Furthermore, it covers the entire travel value chain: from booking accommodation and transfers to regular and private excursions, tickets to monuments, marine and nautical services, quotations for group travel and the design of itineraries, combined packages and Fly & Drive programmes. The offering is designed to suit different traveller profiles and facilitate the marketing of tourism products in the country’s main sun and beach destinations.

Each of these destinations offers different advantages. In the Balearic Islands, the well-established hotel offering, connectivity with the main source markets and the diversity of the islands make it possible to cater to a wide range of segments, from families and couples to groups or travellers looking for higher-value experiences. The Canary Islands offer a particularly significant advantage: their climate allows tourism activity to continue throughout much of the year and reduces dependence on the summer season. In the various regions of mainland Spain, the combination of coastline, cuisine, heritage and leisure broadens the range of tourism products that can be developed and facilitates the creation of more comprehensive itineraries.

This geographical coverage gives Jumbo strong planning, coordination and response capabilities. Its teams support clients from the product development stage through to implementation at the destination, coordinating each phase with the various stakeholders involved. This model allows the company to maintain an overall view while remaining close to each local market. It can therefore apply common quality and service standards, whilst adapting its operations to the specific circumstances of each destination.

In this way, agencies and tour operators have a single point of contact capable of managing programmes across different markets and ensuring consistent coordination.

Technology also plays a key role in this offering. As a new feature this year, Jumbo has introduced an online distribution platform that provides immediate access to more than 3,000 programmes and a network of more than 500 local operators. Through a single platform, agencies and tour operators can access tours, multi-day trips and bespoke packages. The platform expands distribution options and facilitates access to up-to-date products, while retaining the support of an organisation with extensive operational experience on the ground.

In an increasingly demanding and ever-changing market, this ability to combine international reach with a local presence is one of Jumbo’s key strengths.

This approach is designed to streamline its clients’ operations, provide operational reliability in every destination and continue to develop a range of sun and beach holidays tailored to the sector’s evolving needs.