16.04.2024 | 22:22

Turespaña encourages British tourism to La Palma after the eruption

30 March, 2022

The Spanish Tourism Institute (Turespaña) and the Cabildo of La Palma have just launched an international promotional campaign to reactivate the arrival of foreign tourists to the island. This step is part of the 'La Palma Returns' plan that the Spanish and Canary Islands governments have designed to recover the island's economy after the end of the eruption of Cumbre Vieja.

This fully digital campaign will be active until 31 May in the markets in the United Kingdom, Germany, France, Switzerland, Belgium and the Netherlands, as they are the main countries of origin of international tourists to the island. These countries also have direct flights scheduled for the remainder of this year, 2022.

The campaign is mainly aimed at British tourists and tourists from the other countries mentioned above, who are actively searching for travel information on both platforms, but who have not yet chosen a destination for this spring/summer and are interested in travelling to competing destinations. It’s also predominantly aimed at travellers interested in active, nature or sports tourism, among others.

The initiative will be disseminated via two metasearch engines; Tripadvisor and OTA Expedia, who are collaborating partners. The campaign will start on Tripadvisor on 15 March and a few days later on Expedia.