23.05.2024 | 13:57

Ola Magaluf, new brand, and hippie street market in the summer

27 April, 2022

Magaluf’s tourist area will have a new attraction for international tourists next year. The creation of a hippie street market has been announced, which will liven up activity in this key coastal town in the Mallorcan municipality of Calvià, and which comes into existence as part of the launch of a new brand, Ola Magaluf.

The initiative has been launched by the local tourist industry itself and meansa step forward regarding the improvement of the quality of tourism in Magaluf, showcasing a well-presented image of the place alongside optimised security and cleanliness. The idea is for visitors and international tourism professionals to acknowledge prestige in the new brand.

Ola Magaluf wants to be linked to good practices, respect for the environment, harmonious community life, and to highlight the importance of all the elements that make Calvià the iconic tourist destination it is, including, more specifically, the beach and Magaluf’s tourist offer.