Euskadi Basque Country Confidential, a new premium brand
11 May, 2022Euskadi Basque Country Confidential is the name of a new premium product offering from the Basque Government’s Department of Tourism, Trade and Consumer Affairs and promoted by Basquetour, a Basque Tourism Agency. It’s based on the premise that true richness lies in the experience.
Its catalogue was unveiled at the end of April at one of the Basque Country’s most iconic establishments, the Marqués de Riscal Winery. Euskadi Confidential brings together a range of high-quality tourist services to create a unique and unforgettable experience tailored to a tourist’s interests, benefiting from the participation of 85 tourism companies, local businesses and restaurants.
To differentiate itself from other “premium” destinations, the Euskadi Confidential name reflects the destination’s personality and more, referencing the exclusive offering waiting to be discovered and to which few people have access.
The Regional Minister for Tourism, Trade and Consumer Affairs, Javier Hurtado, pointed out that “the Basque Country holds an important position as a premium destination because it meets the demands of this particular type of visitor, and this is largely down to the reputation of the destination. According to the Ibiltur leisure study, 90% of visitors rate their stay in the Basque Country very positively, and for almost 40% it exceeds their expectations. The recommendation rate is almost 100%, and tourist loyalty rate is also high”.