‘Padelworking’, how to combine work and pleasure on the Costa del Sol
29 June, 2022‘Padelworking’, or ‘sports networking’, is the name being given to a new way of doing business and strengthening relationships. A growing number of organisations are now looking to promote health, motivation, teamwork and even create new links around a sport that has more and more followers every day: padel.
“MICE services need to grow and adapt to new developments in the business sector. Business relations have a lot to learn from the values of sport, and padelworking, as we’ve seen at Higuerón, is the perfect environment for companies to expand and develop relationships with their main stakeholders”, added Ana Robles, General Manager of Higuerón Hotel, a pioneering establishment offering the service in Costa del Sol.
The reopening of society and return of in-person activity after the pandemic has brought with it the return of business events. These events are the best marketing and communication tool for companies and bring about a whole host of benefits: brand visibility, optimisation of external and internal relationships, new project and opportunity generation, team motivation, and sales force incentivisation, to name only a few. And padelworking provides a great setting for exactly that.