23.06.2024 | 17:49

Hotel Riu Plaza España is a metaverse pioneer

20 July, 2022

The iconic Hotel Riu Plaza España has become the first to open in the metaverse, introducing innovative solutions in AltSpace that combine reality with digital recreation experiences. The iconic Madrid location offers impressive real-world experiences that can now be experienced virtually.

The RIU Hotels & Resorts chain has affirmed that the metaverse is, without a doubt, a growing tool which shows high potential when it comes to the future of achieving digital presence for both brands and individuals. Its basic idea revolves around the metaverse’s role as an evolution in today’s internet, Internet 3.0, which represents an immersive experience rather than just something to be viewed.


It is also conscious of the fact that a democratic revolution has not yet occurred for this type of technology in the same way as the world wide web and social networks, meaning that access is not as widespread and is still to be extended. RIU has kept this philosophy in mind in its development of a metaverse designed to give today’s users the experience they are looking for.

With this in mind, users can explore different parts of the hotel, enjoy the interior design details an even go up to the rooftop and feeling the dizzying thrill of stepping onto the glass balcony and venturing across the 100-metre-high suspended walkway: virtually of course, but enjoying a playfully dynamic experience. The hotel features elements that can be held, opened, clicked on and surprises that users can interact with. There is even a hidden prize for the first visitors.