13.07.2024 | 08:06

Turespaña's 'You deserve Spain' campaign returns this autumn

7 September, 2022

The Spanish Tourism Institute, Turespaña, is developing its international communication campaign "You deserve Spain", whose objective is to recover Spain's pre-pandemic levels of tourism profits, in a highly competitive context where the quality and variety of the holiday plays an important role when it comes to choosing a destination.

"You deserve Spain", first launched in 2021, returns to boost Spain's status as a destination for "real holidays", encouraging visitors to enjoy and experience the diversity on offer in Spain's different regions in a way that they could not do anywhere else in the world.

With this, Turespaña is implementing an international campaign focusing on the European markets that are the main outbound markets for tourists to Spain, complementing its global strategy for the 2022 summer season together with a series of specialised media and partners in the tourism sector.

The campaign will focus mainly on powerful digital media that will generate maximum visibility for Turespaña's marketing communications and continue to position Spain as a leading international tourist destination. An effort that is committed to personalising the message by taking advantage of the exhaustive target audience profiling in order to impact each and every one of them with a relevant tourism product, while also ensuring the conversion of travellers.

The campaign has a variety of creative pieces designed ad hoc, with several short video formats specifically designed for use on social media (Tik Tok, Instagram) and Youtube.