25.02.2024 | 08:41

Turespaña and Jet2 collaborate to extend connectivity

30 November, 2022

The Spanish Tourism Institute (Turespaña) and the airline Jet2.com have signed an agreement to carry out joint actions to promote this airline's routes to Spain, at a time of increased air connectivity between the two countries.

The agreement is part of Turespaña's strategy to recover connectivity after the pandemic. Its purpose is to promote the destination of Spain in the UK, as well as to strengthen the positioning of destinations, products and tourist experiences in Spain.

A marketing plan will be launched between both parties and the plan is to carry out campaigns in British payment channels and media, preferably online, own resources actions as well as actions to support marketing as a complement to campaigns in paid media. The actions and the budget will be distributed between 2022 and 2023.