05.03.2024 | 06:22

“Next Summer is almost here”, Turespaña’s new campaign

5 April, 2023

In late March, Turespaña launched a special campaign in the UK to encourage booking trips to Spain this summer among the millions of Britons who visit the country each year. The initiative will run until 9 April inclusive and relies on a major investment.

This is an “advertising souvenir” campaign that is launched exclusively on video, as part of Turespaña's current international advertising campaign, 'You deserve Spain', reinforcing the desire to travel to Spain with the message “Next Summer is almost here” embodied in short videos aimed especially at family tourism.

Advertising videos will be launched on YouTube channels, on Video Online programmatic platforms (Ogury, Teads, Tap Tap, Seedtag) and on social networks (Facebook+Instagram). Specifically, three 6-second advertising spots in bumper format via YouTube; Two 10-second spots (Social media), one 20-second spot (YouTube truview + the rest of the VOL players).