12.06.2024 | 17:20

50 years after the death of Picasso, Turespaña promotes the celebration

26 April, 2023

The Spanish Tourism Institute (Turespaña) launches an international campaign with the slogan “Spain inspired Picasso. Come and find your inspiration” which is added to the celebration programme “Picasso Celebration 1973-2023”, on the occasion of the 50th anniversary of the death of the Spanish artist Pablo Picasso (8 April 1973).

The campaign will be spread, in various phases, in the different markets. So, from 1st to 21st May, it can be seen in the markets of the UK, Germany, France, Italy, the Netherlands, Belgium and Portugal. It will be a digital campaign which will use display banners, videos, posts and stories in social networks to capture the attention of users.

This international campaign, which also includes content in TripAdvisor is focused in the four cities which had a special connection with Picasso: Malaga, Madrid, Barcelona and A Coruña which this year host exhibitions on the artist. This is a unique opportunity to discover his work and his life, through the places where he lived, drew and painted.