26.02.2024 | 09:47

Asturias, great potential as a destination of business tourism

26 April, 2023

Asturias has launched a new brand aimed at promoting tourism for meetings, congresses and incentive travel (MICE). The objective is to “make the most of Asturias’ potential in this model, which will contribute to boosting local economies and de-seasonalise the sector”, explained the Deputy Minister of Tourism, Graciela Blanco.

The launch of 'Asturias, Meeting Land' occurs one year after presenting the MICE tourism positioning plan promoted by the authorities of this region of northern Spain. Through the new brand, “Asturias is promoted as a meeting ground for professionals looking for events with added value”, clarified Blanco.

In these 12 months, Asturias has consolidated a work methodology with the agents who manage this product in Oviedo, Gijón and Avilés to develop an operational programme which has allowed promotional actions to be intensified and a specific campaign to be designed in media, among other activities.