Valencia analyses its tourists’ behaviour to improve the range of services
12 July, 2023Visit València has received two awards for the study carried out on the use of tourist cards and user behaviour. The first of these, in the category of Data Management for Smart Tourist Destinations, was presented at the Digital Tourist Congress 2023 in Benidorm. The second was awarded by AMETIC, during the Artificial Intelligence Summit 2023, in the category of ‘Social&Public AI.’
This study, which was carried out in 2022 via the company Deepsense, has enabled an in-depth analysis of the uses and behaviour of users of the Valencia Tourist Card. It is the first study of its kind to be carried out and analyses not only data on the points of use but also the purchase channels, the card itself and its use.
The project is a pioneer in advanced data analytics techniques to extract knowledge of tourist behaviour, directly impacting on each traveller’s personalisation and interests. This innovative form of data management makes it possible to establish consumption patterns and launch promotional campaigns on specific dates, as well as making personalised proposals.
