12.07.2024 | 22:38

Music, sport and celebrations to bring quality tourism to Spain

15 November, 2023

Nearly 150 professionals from the tourism sector of excellence have gathered in Madrid for the second edition of Coming Up!, the most important event on tourism of excellence held in Spain. Organised by SIE, Spain Is Excellence, the meeting unveiled the main trends and news that, as regards emerging markets and consumption, will be the protagonists of the sector in the coming year.

Some twenty speakers spread over several round tables discussed what Spain, as a destination of excellence, can offer in terms of music, sports and celebrations tourism, and how the sector must adapt to the way of thinking and acting of the new generations.

“SIE's objective is to help attract a better quality customer to Spain and to make that customer stay in our country to get to know it. We know that luxury and excellence entails personalisation and, therefore, we will be working in the niches that contribute to this, providing information and value to our partners,” said Ana Alonso, CEO of SIE, Spain is Excellence.