05.03.2024 | 06:22

Fitur launches the new competition “The AI For Tourism Awards 2024”

22 November, 2023

SEGITTUR and FITUR have announced the first edition of the competition for technological solutions developed with Artificial Intelligence for tourism “The AI for Tourism Awards 2024”, to be held in the context of Fitur Know-How & Export, in recognition of the importance that AI is having in the management of travel and the tourism sector.

Artificial Intelligence has begun to play a prominent role in the field of tourism. This technology has revolutionised the way travellers plan, book and enjoy travel. Among the different areas in which AI is present in tourism are the personalisation of experiences, booking management, customer service, chatbots, facial recognition and translation.

This competition was organised due to the presence of Artificial Intelligence in the tourism sector. It aims to find the best solutions developed with Artificial Intelligence, both nationally and internationally, integrated by destinations and companies in the tourism sector to improve tourists’ experience before, during and after the trip.