12.07.2024 | 17:33

Madrid’s new tourism model is based on sustainability

13 December, 2023

Sustainability as the core of Madrid’s new tourism model has been at the centre of the general lines around the Madrid 2024- 2027 Strategic Tourism Plan. The roadmap is based on four perspectives: environmental, economic, political and social.

The process of creating the 2024-2027 Strategic Tourism Plan will begin in the coming weeks with the organisation of six thematic working groups (leisure and entertainment; culture and heritage; fashion, design and crafts; sports; education and high impact), to which representatives and professionals from Madrid’s tourism industry from each of these sectors have been invited.

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The City Council will have more than 42 million euros from European Funds which will be dedicated to decentralisation, in order to highlight the identity and values of the destination and to provide the Spanish capital with a specialised tourist offer of high quality and technological innovation.