05.03.2024 | 04:37

Turespaña and Condé Nast join to attract tourism to northern Spain

20 December, 2023

Following last year’s success, the Spanish Tourism Institute (Turespaña) and the Condé Nast Group have launched a new branded-content campaign, carried out in collaboration with Galicia, Asturias and the Basque Country, aimed at promoting these Spanish destinations internationally.

The campaign began in October and will run until December, although the content produced will remain visible in the media for at least a year. The international markets where the campaign will be activated in this edition are the UK and Ireland, Germany, France, Italy, the Netherlands, Belgium, the US, Portugal and Korea.

© Pexels

This branded-content campaign aims to approach tourists seeking inspiration for their trip, showing videos, articles and exclusive images of Galicia, Asturias and the Basque Country, in the online publications and social networks of different media of the Condé Nast Group in the indicated markets (Vogue, Conde Nast Traveller, Vanity Fair...).