12.07.2024 | 23:05

Gran Canaria’s online reputation is 8.86/10

28 February, 2024

Turismo de Gran Canaria has presented the conclusions of the study on the Online Reputation of the destination, prepared by the consultancy Vivential Value, which with a sample of over 200,000 comments and opinions on 282 objects of study within the sector, spread throughout the island, gives a satisfaction index of 8.86/10, one of the highest scores in Spain.

The report analyses a time period from 2021 to 2023 and “offers an emotional snapshot of the destination, addressing the tastes and experiences of the customer”. The analysis indicates that Gran Canaria’s resources are used appropriately. It also highlights, in comparison with other continental destinations, the virtual disappearance of seasonality in the volume of reviews on digital channels.

In fact, the percentage of reviews outside the summer months is the highest in Spain. “This is fantastic and good news because it is the main objective of almost all destinations”, clarified the authors of the online reputation report for Gran Canaria. The reputation index for 2021 was 8.85 points. This was the same in 2022 and rose to 8.94 points in 2023.