Madrid gets ready to welcome Taylor Swift in late May
8 May, 2024Taylor Swift’s “Eras Tour” is breaking records and in Madrid, where she will perform on 29 and 30 May, this has already led to an increase in hotel rates. As an example, taking advantage of the “Swiftie craze”, a hotel in the Spanish capital is offering a 30,000 euro Presidential Suite package with VIP access to the show.
Taylor Swift will perform at the Santiago Bernabéu Stadium. The show has been designed to celebrate all stages of her musical career, with a repertoire of approximately 44 songs. Each stage of the concert has a specific theme, according to each of the American artist’s albums.
To calculate the Taylor Swift effect on hotels in Madrid, the company Lighthouse has compared the rates on the dates when the Eras Tour arrives in a given city with a combined average of the prices published for the same days the week before and the week after. In the Spanish capital, there’s a 23% increase for those specific days.