Madrid wants a nightlife worthy of luxury tourism
16 October, 2024The business association of leisure and entertainment venues in the Region of Madrid, Noche Madrid, and the Spanish Federation of Luxury, Élite Excellence, have signed a collaboration agreement to try to ensure that tourists with high purchasing power can also enjoy nightlife in the region.
The first action took place at the end of September, when a tour of Madrid’s most exclusive venues was organised with professionals and luxury tour operators to showcase the city’s nightlife. These establishments have designed a premium and personalised experience with the aim of showcasing their potential for luxury brands.
This collaboration is part of the Nightlife in Greater Madrid project, within the framework of the collaboration agreement between the Department of Culture, Tourism and Sports of the Region of Madrid and Noche Madrid. It is part of the tourism marketing plan that aims to highlight the region’s most unique tourism products.