Calvià promotes itself in the UK with the campaign One tourist, one friend
20 November, 2024‘One tourist, one friend’, is the slogan of the new campaign of the Calvià Town Hall which aims to show a destination that welcomes tourists The mayor, Juan Antonio Amengual, stresses the importance of “making a plea in favour of tourists and the industry”, while continuing to work on initiatives to improve coexistence with residents.
Calvià’s Town Hall has presented this campaign at the World Travel Market in London, precisely because the British market is one of its most important issuing markets. “What we want is for people to have a good time, responsibly, complying with the rules of coexistence. What we are conveying is a clear message of friendship that tourists feel welcome,” said the mayor.
According to Amengual, “the message is that tourists are friends, that they are welcome, that we want them here. But we also want them to respect coexistence, to enjoy the environment, to protect it: just like being at home”, he remarked.