04.12.2024 | 23:44

The two tourist niches on which Mallorca’s hotels focus their efforts

20 November, 2024

At a time when the UK, in the words of the president of the Hotel Business Federation of Mallorca (FEHM), María Frontera, “is coming out of recession, although its economy is still not at its best, but it is better than a few months ago”, the Federation is committed to “strengthening family tourism, the tour operator model and the trend towards deseasonalisation”.

Not surprisingly, “the most important increases in the number of arrivals occurred in the months of February, March and April, although Mallorca has not yet recovered its pre-pandemic market share in British demand (20% and 2.39 million tourists)”. At the World Travel Market (WTM), Frontera presented the assessment of the current tourism year, after the meetings held on Tuesday with ABTA and the main tour operators (TTOO).

In this presentation, the president of the FEHM recommended encouraging British tourists who travel with their families to “extend their stay”, also to improve the sustainability of the destination. And “in the meetings held with the TTOOs, they have told us that higher taxation could damage the average family market, not the 5-star market”.