2 Spanish museums among the most searched worldwide on Google
15 January, 2025Google’s Year in Search 2024 annual report, which highlights the top search trends in various categories, has been kind to Spain. In the field of cultural tourism, museums have been the protagonists, with millions of users using Google Maps to plan visits and explore new cities through its cultural centres. And in the Top 10, two Spanish museums stand out.
Specifically, the Prado Museum (Madrid) once again, although improving its position, as in 2023 it appeared in seventh place on the list, while a year later it is in fifth place. Another Spanish museum, the City of Arts and Sciences (Valencia), an architectural complex with a futuristic design that combines art, science and entertainment, has also entered the list, and is in sixth position in the Top 10, thanks to its interactive exhibitions.
The list reflects the growing interest in cultural spaces that combine history, art and science. From iconic institutions to innovative museums, last year’s searches show a preference for educational and artistic experiences.