The Revelation’: Andalusia projects its sacred soul to the world
4 June, 2025Andalusia has launched an ambitious international campaign to position itself as a leading destination for religious tourism. Entitled “The Revelation of the Andalusian Crush”, the strategy combines heritage promotion, audiovisual impact and an emotional narrative. The initiative is promoted by the Regional Ministry of Tourism and Andalucía Exterior and seeks to present the unique fusion of faith, art and tradition of Andalusia as an immersive and transformative experience.
The main objective of this action is to raise the profile of Andalusia’s sacred legacy and attract a profile of travellers interested in cultural and religious heritage, especially in international markets. To this end, the campaign is committed to an emotional and disruptive narrative that highlights sacred art, religious manifestations and spiritual experiences as differential tourism elements. The aim is to strengthen sustainable tourism that respects local traditions and contributes to the balanced development of the destination.
The campaign is expected to reach 398 million impacts through a broad multi-channel strategy across television, radio, print, social media, search engines and external media. The priority markets are Spain, the United Kingdom, Germany, France, Italy, Mexico, Brazil and Argentina, with a combined potential audience of over 70 million travellers interested in religious and cultural tourism.