Iconic Luxury Hotels debuts in Andalusia with a beachfront resort
2 July, 2025On 1 July, the international group Iconic Luxury Hotels will open the Gran Marbella Resort & Beach Club, its first hotel in Andalusia and the ninth globally. Located on the Real de Zaragoza beach, this 5-star hotel seeks to position itself as a benchmark for the “slow luxury” concept on the Costa del Sol.
With 135 rooms (125 of them with private terraces and 10 suites), the complex will include four swimming pools, a gym, a meeting room and a gastronomic offer distributed between a restaurant and several bars.
Catering will be led by the Mediterranean-inspired Terraza restaurant and be complemented by bars in the lobby, Andalusian gardens and swimming pools. In addition, the hotel will feature the Amù Beach Club, which will offer two swimming pools (one infinity and one indoor), direct access to the beach, spa with sea views, sauna and Turkish bath. The design has been developed by the Goddard Littlefair studio, with a nod to the region’s Arab heritage.
The opening is part of the chain’s expansion strategy, which recently opened Palm House in Florida and acquired the Hotel Excelsior in Venice. “It's an exciting milestone,” said Andrew Stembridge, CEO of Iconic, on his arrival on the vibrant Costa del Sol.