Riu Party, the CEO's passion conquering Chiclana, Tenerife and Gran Canaria
16 July, 2025Riu Hotels & Resorts has turned the musical passion of its CEO, Luis Riu, into a successful product. The Riu Parties, themed parties at its all-inclusive hotels, have become one of the chain’s most attractive proposals at its holiday establishments.
Since their launch in 2018, these celebrations have evolved to be present in 50 hotels and 17 destinations. In 2024 alone they attracted 2.5 million attendees. In Spain, customers can experience this at three key locations: Chiclana, Tenerife and Gran Canaria.
Designed to offer high-intensity entertainment, the Riu Parties combine live music, international DJs and themed settings that transform the night into a true celebration. This is all part of the entertainment programme included in the stay, at no extra cost to the guest.
Beyond comfort and gastronomy, Riu is committed to creating memorable moments and these holidays have become a hallmark that reinforces its positioning in the European holiday segment.