23.05.2024 | 14:49

British travel agents discover the potential of Gran Canaria

10 May, 2023

Turismo de Gran Canaria participated in the International Media Marketplace-IMM UK 2023, organised by TravMedia UK, the platform that connects the British media with the tourism industry. This macro-workshop has become the most important meeting for the media and journalists specialised in the UK travel segment.

Within the framework of this forum, Turismo de Gran Canaria has held a total of 56 meetings with journalists and influencers over two intense days. The island has aroused tremendous interest among journalists this year, gaining more requests from national and regional media that are committed to travel content, even taking into account that the Canary Islands is one of the most popular topics.

As a result of these meetings, various press trips and media releases are scheduled to take place throughout the year. The unique and authentic experiences which this destination offers, combined with the multiple activities that can be done in the centre and north of the island to discover the spectacular nature, culture and gastronomy, continue to be the most attractive points.