12.06.2024 | 16:36

Now you can discover digital disconnection in Gran Canaria

1 November, 2023

The Abora by Lopesan Hotels brand has launched a new promotional campaign that focuses on digital disconnection and encourages guests to enjoy their holidays without using their mobile phones. The action is designed to highlight family and fun attributes, encouraging personal interactions and the need to experience quality moments.

Lopesan Hotel Group advocates disconnection during holidays, leaving digital devices to one side. Thus avoiding hyperconnectivity and technological dependence, phenomena that affect people during their daily routine, and that influence them when they are on holiday, depriving them, in many cases, of getting the most out of the experience.

A nice spot starring a family on holiday at the hotel Abora Catarina by Lopesan Hotels, located in Playa del Inglés (Gran Canaria), is the central theme of this 360° campaign, which has been launched to have a presence in all types of media, both physical and digital, as well as in cinemas, television, radio and Press.