Turespaña discovers legends of the Canaries thanks to National Geographic
6 December, 2023The Spanish Tourism Board (Turespaña) and National Geographic CreativeWorks have launched a new edition of the international campaign “Legends of Spain” to showcase the historical and environmental wealth of Gran Canaria, Lanzarote and the Canary Islands.
This second edition will bring to a global audience “Eight paradises and the legend of a ninth”, a particular story that has been told on the eight islands for as long as anyone can remember: The legend of a ninth; the spectral island of San Borondón, an island that “has not been seen, but exists”, according to the stories.
This narrative campaign was produced for Turespaña by National Geographic CreativeWorks, working with renowned National Geographic photographer Matthiue Paley, and will be published throughout the autumn across the magazine’s digital, print and social media platforms.