30 hotels in Catalonia to be promoted under one brand
17 April, 2024Some thirty Catalan hotels have come together under the Grans Hotels de Catalunya label, a cooperative that will serve to promote hotels throughout Catalonia under a single brand while offering its members tools to improve digitisation and environmental sustainability, among other areas.
The initiative, which was presented at the beginning of April in Barcelona, is the result of the union of the Costa Brava Hotels and Blau Verd Hotels brands, both from the province of Girona, although the project aims to consolidate its presence throughout Catalonia, with the goal of having more than 50 partners in the next five years.
The new brand brings together 32 small and medium-sized hotels of various types, divided into beach, mountain and city categories, most of them in Girona, which together represent some 1,300 rooms and 2,400 beds, with an average occupancy rate of 70% during the 2023 financial year.