Renfe and Meliá join forces to promote sustainable mobility
23 October, 2024The Meliá Hotels International chain has launched a campaign through its brand Meliá Hotels & Resorts to promote sustainable transport, in collaboration with the main Spanish railway operator, Renfe. This initiative aims to motivate travellers to make more sustainable choices and adopt travel decisions that minimise their environmental impact.
The company is committed to a more responsible hotel business model through its 'Travel for Good' programme, which implements a range of positive social and environmental impact initiatives, and also aims to inspire its customers to consider sustainable travel practices, not only in accommodation, but also in transport.
Thus, Meliá and Renfe have jointly launched the initiative called 'Reward trip: good for the planet, good for you', which aims to reward those who choose to travel in a sustainable way by train, whose carbon emissions can be up to five times lower than those of other means of transport.