AC Hotels opens a 5* in Madrid and announces a new brand for 2025
4 December, 2024The president of AC Hotels, Antonio Catalán, has announced the opening in late November of a new five-star hotel in Madrid, called 'El autor' and located on Calle Zorrilla. He explained that his group plans to double its number of hotels in the next five years to 180. ACHM Marriot currently has just over 90 hotels open.
In addition, the businessman has announced the launch, in early 2025, of the 'AC Essential' brand, which will start with 16 establishments located in provinces that will offer bed and breakfast, as well as design, but not catering, all at an “average price”, as he has informed.
“We understand that in the provinces we have many hotels and what we are going to do is to create a kind of collection of hotels with the idea of growing”, explained Catalán. These establishments will be located in cities such as León, Ponferrada, A Coruña, Gijón, Algeciras and Huelva. Catalán is convinced that the brand “will work well”, as the question is to adjust the offer to what the customer demands.