Madrid creates a product club for luxury tourism
8 January, 2025Madrid City Council has developed a product club aimed at high-impact tourism. This is Madrid Unique Destination, which brings together more than 50 companies from the city’s tourism industry, from hotels to travel agencies and transport companies.
This new platform aims to boost ‘the competitiveness of the capital, promoting the creation of a specialised, sustainable and diversified tourism offer to raise the quality of the visitor’s experience’, according to the city council. ‘High-impact tourism is a priority segment for Madrid,’ said Madrid Tourism.
Madrid Unique Destination reinforces public-private collaboration by bringing together over 50 companies from Madrid’s tourism industry, including hotels, incoming travel agencies and high-impact incentive travel agencies, food and wine associations, shopping areas, transport companies and artistic and cultural institutions in the capital.