Mallorca launches a new tourism brand based on authenticity
8 January, 2025The Consell de Mallorca has presented its new tourist identity, based on a multi-faceted strategy that seeks to consolidate the island not only as a tourist destination but, above all, as the home of those who live there. Branding expert Andy Stalman, together with the TOTEM Branding team, developed the new strategy.
Mallorca positions itself as a model for the future, where authenticity and responsibility intertwine to create an experience of its cultural heritage while embracing new possibilities. To this end, the island is launching a new brand that honours the past, while building a hopeful, coexistent and responsible future, redefining its identity.
The essence of this transformation lies in capturing Mallorca’s evolving identity. By combining tradition and innovation, the strategy will be based on offering experiences to visitors who want to experience the island with respect and seek unique experiences like temporary residents.