Hyatt offers immersive Oz-inspired experiences at its Madrid hotel
15 January, 2025Coinciding with the release of the film Wicked, the story of the witches of Oz, Universal Pictures and World of Hyatt have teamed up to bring the magical land of Oz to life, offering immersive rooms in four hotels in Europe, one of which is the Hyatt Centric Gran Via (Madrid). During the first fortnight in December, guests were able to book rooms inspired by the main characters: Elphaba and Glinda.
The rooms featured green, gold and pink bedding and furniture, and were meticulously designed to celebrate the characters’ iconic friendship. Fans of the story could find a welcome letter from OZ, pink dressing gowns and green memorabilia.
“We are always looking for ways to celebrate the transformative power of travel by offering our partners and guests unique and memorable experiences. This partnership with Universal Pictures allows us to further differentiate and enhance World of Hyatt,” said Heidi Kunkel, Hyatt’s senior vice president of Commercial Services.