A new Palladium luxury brand to debut in Ibiza
29 January, 2025Palladium Hotel Group has brought forward the arrival of its new luxury brand The Unexpected Hotels to Ibiza next summer, which will debut at the Ushuaïa Ibiza Beach Hotel. Specifically, the new brand will be located at The Ushuaïa Tower, which will be renamed The Unexpected Ibiza Hotel.
The new brand was born under the inspiration of the iconic Ibizan hotel inaugurated in 2011, which has been characterised as a pioneering luxury label that combines accommodation with high-level musical entertainment.
With this new concept, the group focuses on the guest experience in the hotel, welcoming new service concepts, new business segments and opportunities for international expansion.