Servigroup incorporates a tourist apartment complex in Benidorm
12 February, 2025Servigroup Hotels starts 2025 with new additions to its portfolio, with the incorporation of its first tourist apartment complex. Bendidorm is the chosen destination for its debut. Alejandro Benito, the chain’s advertising and communications director, has confirmed that this summer it will have “a totally new product, but backed by the experience of a company committed to the city for over 50 years”.
New for this summer is the diversification of the accommodation offer with its first tourist apartment building, with 10 accommodation units, a communal infinity pool, parking and other facilities in Playa del Poniente, “an area of Benidorm that is currently experiencing a significant boom”.
This year, 2025, as well as opening the tourist apartments, Servigroup will inaugurate water slides at the Marina Playa and Marina Mar hotels in Mojácar (Almería), in response to demand from the families who choose the chain for their holidays.