31.03.2025 | 16:30

FINE: the wine tourism fair attracts 22% more agencies and tour operators

19 March, 2025

FINE, the International Wine Tourism Trade Fair, held its sixth edition on 5 and 6 March at Feria de Valladolid. The event is open to the participation of wineries, hotels, wine routes, wine tourism territories, tour operators and travel agencies specialising in this segment. It is a must for tour operators, travel agencies and DMCs looking to diversify and enrich their offer.

The show offers a unique opportunity to get to know new wineries and routes, establish contacts with those profiles that shape wine tourism and other operators, and discover the latest trends in the sector. Attending FINE will help professionals offer unique, differentiated experiences to their clients and create strategic alliances.

For online travel agencies (OTAs), conference organisers, PCOs, tour guides and sales motivators, FINE represents a platform to expand their product portfolio, access exclusive content and build strong business relationships.