Soho Boutique enters Granada: hotel with spa and local cuisine
23 April, 2025Soho Boutique Hotels has strengthened its presence in Andalusia with the opening of its first hotel in Granada, a 4-star hotel located in the historic centre, close to the Cathedral. This incorporation is part of a plan that foresees 15 openings in 2025 and consolidates its commitment to offering accommodation with a local identity, in line with a growing demand for differentiated experiences in urban destinations with heritage value.
The new Soho Boutique Granada has 31 rooms, a spa and a restaurant with zero-kilometre products at street level. With this opening, the chain continues its expansion in strategic locations, hoping to attract a traveller profile that seeks comfort and authenticity. According to Antonio Gordillo, CEO of Soho Boutique Hotels, the group wants to grow in “locations with their own character” that allow them to offer stays with identity, beyond conventional accommodation.
The transaction was advised by CBRE, whose Hotels in Andalusia area identified Soho Boutique as the operator for the asset. Nicolás Osuna, regional manager, claims the hotel market in Granada is experiencing a period of high demand, with more than five openings planned in the coming months. This trend confirms the interest of investors and operators in value-added projects in the city.