25.02.2024 | 10:21

Turespaña posts 120 videos on its TikTok channel in one year

4 May, 2022

Mid-April 2021 marked the beginning of Turespaña’s presence on the social network TikTok, and the entity has posted a total of 120 videos during these last 12 months. In fact, it has already become one of the most habitual channels for promoting Spain as a tourist destination on digital media.

Throughout this year, Turespaña has had the chance to interact with millions of users from across the world using the app’s tools and with a 100% TikTok style to produce creative content that has connected with a very active and wide community and highlighted the importance of the main tourist attractions to the youngest audiences in international markets.

Currently, Turespaña has got promotion channels on the social networks Facebook, Twitter, Instagram and TikTok, respectively accruing 1,850,000, 540,000, 800,000 and 28,300 followers. Besides, Turespaña has a Youtube channel with 20,200 subscribers. The public entity is a pioneer in the use of new marketing formats applied to new entertainment trends.

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