26.02.2024 | 10:00

TripAdvisor will generate an international tourist flow to Spain

4 May, 2022

The travel metasearch engine TripAdvisor has just launched a new strategic initiative alongside Turespaña, the Co-Ops campaigns, whose aim is to generate a greater demand of international travels to the Spanish destinations taking part, as well as improving their positioning within the main European and US source markets.

This new tool will allow Turespaña to reinforce the international marketing campaigns with the regional DMO partners all through Spain, thus maximising the impact of their advertising budgets and offering a solid brand experience to the potential visitors.

The regional partners taking part will work with TripAdvisor to develop customised landing pages offering relevant content for the region, praising the variety of destinations to the millions of international travellers who browse the metasearch engine every month, and raising awareness and encouraging users to book experiences and hotels in Spain.