12.06.2024 | 18:19

The Spanish islands have prevailed on social networks this summer

5 October, 2022

The two Spanish archipelagos, the Balearic Islands and the Canary Islands, have been the most popular on social networks this summer, according to a study carried out by XChannel, which has researched the behaviour of the Instagram and Facebook profiles of official tourism accounts from different destinations.

Specifically, they have indicated from this consultancy that Fuerteventura (+24%) and Mallorca (+8%) have been islands with the greatest growth in Instagram followers. This confirms that the networks are a “fundamental” channel to “inspire and attract” users and keep them informed about the destination.

So the qualitative and quantitative analysis of user behaviour on social networks can contribute to “better understanding how to intercept and involve people based on their wishes and through specific communication and marketing strategies”, as Federico Corradini, CEO of XChannel, has clarified.