What Iberostar has achieved after a year of digitalisation
26 October, 2022The Spanish hotel chain Iberostar launched its innovation strategy a year ago: Hotel Digital. An open action plan to contribute to the transformation of the whole sector. What has it achieved since then? The result: seven scalable products in just one year.
- eGuest Manager: It unites all the client's processes with the hotel on a single platform to really put them at the centre.
- Chromecast: Guests can play the content of their devices on the TV in their room.
- Web check in: This streamlines the process by making it easier to scan client documentation and leave their digital signature from any device before arriving at the hotel.
- Iberostar’s corporate channel: In the room, better communication with clients.
- Geo-localisation of routes: Within the complexes, guests can be guided from the Iberostar app.
- Zero Waste: analysis of waste generated in hotels, in order to reduce it and optimise resources.
- Checking employee presence: Through fingerprints.