15.06.2024 | 15:10

Intelligent Destination Platform based in Benidorm

16 November, 2022

The headquarters of the future Intelligent Destination Platform will be located in the facilities of the Valencian Institute of Tourism Technologies (INVAT TUR), located in Benidorm. The development of this new entity was launched in late October and aims to be crucial in the process of transforming destinations and the tourism sector, facilitating access to digital technologies and solutions.

The Minister of Industry, Commerce and Tourism, Reyes Maroto, has highlighted in this regard that, with the creation of the platform, “we reaffirm our commitment” to quality tourism. And, as she explained, the objective is to “digitally connect destinations with tourists and, in turn, with companies, in such a way that a unique tourism intelligence system is generated which places us at the forefront of tourism competitiveness”.

It should be noted that INVAT TUR is a centre specialised in the generation and transfer of tourism knowledge and an ideal place to house the headquarters of the Intelligent Destination Platform, which will act as a unified operations centre from which to direct and coordinate all activities with the rest of the destinations participating in the DTI Network.