20.05.2024 | 16:25

The Canaries will improve its visitor experience with new products

25 January, 2023

In order to improve the tourist experience in the 88 municipalities of the Canary Islands, the authorities are financing the creation of tourist products in local corporations. The aim is to support the development and marketing of sustainable tourism products and services to value resources linked to the territory, the natural heritage and the culture of the Canaries and they must add value as quality tourist experiences linked to the island’s culture and identity.

Among these initiatives, working networks between different agents and clubs to plan and manage tourist experiences stand out. The project also extends to routes which allow tours around natural and cultural resources, including those derived from the use of new technologies, such as virtual or augmented reality.

The list of local corporations which can benefit from the aid includes city councils, town councils, associations of municipalities, autonomous bodies and public business entities, consortiums and commercial companies in which municipal entities and public foundations are integrated. So it’s a broad programme which will affect the entire archipelago.