TUI confirms its commitment to the Mallorca marathon to 2026
13 March, 2024TUI Group has reported that it maintains its commitment to the Balearic Islands as one of the destinations where it sends the most tourists per year, and as proof of this, it has announced that in 2024 it plans to send more than two million travellers to this Spanish destination. But that is not the giant’s only commitment to this archipelago; it has also proposed to encourage sports tourism.
To this end, it has detailed that it will be the “new main sponsor and exclusive distribution partner” of the Mallorca Marathon, now known as ‘TUI Palma Marathon Mallorca’. And it has clarified that the agreement covers the 2024, 2025 and 2026 editions and, as the tourism group recalled in a statement, it is the first international sporting event to be held under the TUI brand this year.
According to the wholesaler, its participation in the Mallorcan sporting event, which will take place on the 20th October, “introduces a new global approach to sports sponsorship, taking advantage of the natural alignment between travel, the TUI brand and customers’ desires, and the sporting offers available at TUI hotels and clubs around the world”.